DEI Joins Roland Sands Designs Victory Motorcycles for Project 156 Race To The Clouds

DEI Joins Roland Sands Designs 

Victory Motorcycles 

for Project 156

Race To The Clouds 


Avon Lake, OH (May 12, 2015)… DEI Powersports is proud to announce they have joined Project 156, a cooperative effort by Victory Motorcycles and Roland Sands Design to build a custom bike from the ground up that will compete in this years’ Pikes Peak International Hill Climb. The bike will be a hand- built racing chassis, specially designed for the challenges of the 156 turn mountain course that is the Pikes Peak International Hillclimb. Victory’s own in-house Racing Department will be providing the fire-breathing prototype power plant. DEI Powersports will be providing parts and technical support for the thermal management side.

“Being a purpose built race machine, everything is compact. This adds some thermal challenges that DEI can help with”, commented DEI Powersports Brand Manager Brian VanKoevering.

“Support from companies like DEI are invaluable because they offer specialized solutions that fit well for this kind of project”, mentioned RSD Project Manager Cameron Brewer.

Follow all the action of build on the RSD Blog: Project #156 “Race To The Clouds”and

To see the first video installment of the project click here.

Keep up with the very latest power-sport product introductions and company news onFacebook, Pinterest, Twitter, Instagram , or subscribe to the  DEI newsletter here.

About Roland Sands Design 

Roland Sands Design is a motorcycle, product and apparel company that has its roots in racing, custom bike building and design. Their inspiration comes from a high performance background that blends the love of two wheels with the desire to create unique products. They live the two wheeled life and their crew is a diverse collection of road racers, off-road, dirt track, supermoto and custom bike builders and riders. It’s this diversity that allows them to work with the best in the industry on a variety of projects.            

About Design Engineering, Inc 

Formed in 1995, Design Engineering Inc. (DEI) is a major U.S. manufacturer and supplier of high performance aftermarket products selling worldwide to a large number of commercial markets – automotive and racing, V-Twin, Sportbike/Metric, ATV/UTV/Offroad, 12 Volt/Car Audio, Industrial, Marine, and Aeronautical. DEI, located in Avon Lake, OH specializes in the development of thermal and acoustic performance products as well as cryogenic intake systems and related accessories under the CryO2™ brand, nitrous oxide systems and accessories under the Ny-Trex™ brand, acoustical insulation and sound deadening products under the popular Boom Mat™ brand, as well as a full line of performance coolant additives under the brand Radiator Relief™. 


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