INDIAN MOTORCYCLE CHALLENGES CHICAGOLAND RIDERS TO SHOW THEIR GRIT AND SUIT UP FOR THE ‘DARK HORSE CHALLENGE RIDE’
Ride down Michigan Avenue in the dead of winter is perfect venue to showcase the grittiest new member of the 2016 Indian Motorcycle lineup
CHICAGO, IL. — February 3, 2015 — Indian Motorcycle®, America’s first motorcycle company, challenges die-hard Chicago area riders to show their true colors and sign up and suit up for the “Dark Horse Challenge Ride.” The roughly 5-mile ride through the heart of Chicago and down Michigan Avenue will take place on Friday, February 13 beginning at 4 p.m., celebrating the passion and spirit of the area’s rider community. The ride is hosted by Indian Motorcycle to commemorate the launch of its newest motorcycle and the first industry 2016 model year, the Indian Chief Dark Horse, which will be unveiled the same day. The ride will be led by an armada of the new Indian Motorcycle Dark Horse bikes, giving ride participants a chance to be among the first in the country to see the bold swagger of the 2016 Indian Dark Horse.
“Dark Horse Challenge Ride” Details:
– Riders can register to participate starting today, February 2 athttp://polaris.formstack.com/forms/darkhorsechallenge
– The ride is open to all riders (proper riding attire required)
– 3 p.m., February 13 – Riders meet-up at Cooper Technica, 400 North May St.
– 4 p.m. – Kickstands up
– 4:45 p.m. – Dark Horse Challenge Ride concludes at Kaiser Tiger, 1415 Randolph St.
– 4:00 – 7:00 p.m. – Exclusive Dark Horse Launch Party at Kaiser Tiger
– Participants receive exclusive patch and swag bag
– Non-participants can register for a chance to win an invite to the launch party by visiting Chicagoland’s Indian Motorcycle dealer, Indian Motorcycle of Chicago West.
“We know die-hard Chicagoland riders are itching to fire up their bikes, so we’re issuing a challenge for the toughest riders out there to come join us for an exhilarating ride down Michigan Avenue as we commemorate the debut of the toughest Indian Motorcycle on the market,” said Scott Meek, marketing director for Indian Motorcycle. “The Dark Horse is a bike that will separate its riders from the rest of the pack, and we think the Dark Horse Challenge will do the same.”
See the new Dark Horse at the Progressive International Motorcycle Show, February 13-15
For those who don’t join the ride, Chicagoland motorcycle enthusiasts are also invited to get up close and personal with the all-new Dark Horse by visiting Indian Motorcycle’s exhibit at the Progressive International Motorcycle Show, which kicks off Friday, February 13 at 1 p.m. and runs through Sunday at 5 p.m. The new 2016 Indian Chief Dark Horse will be formally unveiled at 5:30 p.m. on Friday at the Indian Motorcycle display area, giving attendees a chance to experience the entire lineup of awe-inspiring 2015 models, along with custom bikes, vintage bikes, all-new Indian Motorcycle apparel and accessories, and much more.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT POLARIS® INDUSTRIES
Polaris is a recognized leader in the powersports industry with annual 2014 sales of $4.5 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory® and Indian Motorcycle® and Slingshot® brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin®, Cycle Country® and Pro Armor® brands.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.