Indian Motorcycle Adds To an Already Exciting Sturgis Event Week Indian Motorcycle Delivers Art, Heritage, and Legacy

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Indian Motorcycle Adds To an Already Exciting Sturgis Event Week

Indian Motorcycle Delivers Art, Heritage, and Legacy 

MINNEAPOLIS, Minn. —July 30, 2014; Hot on the heels of the exciting reveal of the new Indian Roadmaster luxury touring motorcycle, is the announcement of additional activities and motorcycling celebrities participating in Indian motorcycle activities at the 74th annual Sturgis Motorcycle Rally.

The new Indian Roadmaster will be a featured demo ride motorcycle in the demo fleet located at Exit 30 of Interstate 90 in Sturgis. In addition the full palate of 2015 two-tone, Chief Classic, Chief Vintage and Chieftain motorcycles will be available for demo rides.

Roland Sands has built a stunning custom motorcycle that will be reveal on stage at the Buffalo Chip between concert on Sunday August 3rd (appx 9:30-10:30 pm). Roland is keeping details close to the vest – but offers a tantalizing peek at the completed bike.

John Munro, Son of legendary Indian Motorcycle racer Burt Munro will attend the rally on behalf of Indian Motorcycle. John Munro has worked to keep his father’s legacy alive with events such as the Munro Challenge in New Zealand. Traveling from Invercargill, New Zealand, Munro will meet fans and tell stories of his father’s travels, exploits and dedication to his beloved 1920 Indian Scout. John will see the “Spirit of Munro” Tribute motorcycle for the first time live in the Michael Lichter display at the Buffalo Chip. Munro is also in Sturgis to kick off the Munro Collection of Apparel that will debut in Sturgis.  Munro will join the Indian Motorcycle Riders Group ride on Sunday August 3rd and appear in several locations including:

·         Saturday 8/2 – Autograph Session – 1-4pm 3rd & Lazelle / Indian Motorcycle Display

·         Sunday 8/3 – Michael Lichter Event – Sturgis Buffalo Chip, Lichter Gallery – 6-9pm

·         Tuesday, 8/5 – Event at Indian Motorcycle Sturgis Dealership (2106 Lazelle St)5-7pm – Autograph Session

·         Friday, 8/8 – Autograph Session 1-4pm, 3rd & Lazelle / Indian Motorcycle Display

Motorcycle artist Lee Bivens will be on hand in the Indian Motorcycle display completing an original painting commissioned by Indian Motorcycle that depicts the historic reveal of the 2014 Indian Motorcycle line up last year. Bivens is commemorating this important event on canvas that will be donated to the Sturgis Motorcycle Museum during the Sturgis Motorcycle Museum Hall of Fame breakfast on August 7th. Bivens will appear at the Indian Motorcycle display in Sturgis on the following schedule:

·         Wednesday 8/6  3-5pm

·         Thursday 8/7  – 9-5pm

·         Friday 8/8 – 9-5pm

The Indian Motorcycle display at 3rd and Lazelle will feature a complete display of the new models including apparel and accessory displays and will host the American Motordrome that features vintage Indian 101 Scouts and is the most authentic “Wall of Death” show on tour. Daily shows will thrill audiences as they have done for decades as the vintage motorcycles defy gravity and deliver heart-stopping performances.

For more information on these events, and details on other activities with Indian motorcycle, log on towww.IndianMotorcycle.com. Visit the Sturgis Motorcycle Hall of Fame online at www.SturgisMuseum.com

ABOUT INDIAN MOTORCYCLE®

Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT POLARIS® INDUSTRIES

Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion.  Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the PolarisRANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands.  Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

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